Dr. Wendy Ellis Jones
The NIL Athlete Brand Lab

Don't just chase deals.

Build a brand, and a future that lasts.

Guided by Dr. Wendy Ellis Jones, The NIL Doctor, helping student-athletes and their families build authentic brands, protect their rights, and create lasting value. Choose the level of support that fits where you are right now.

For athletes & families · membership from $97/mo

Built on experience across

Chicago Sky

Northwestern

Women's Sports Foundation

YMCA

SMWW

Meet The NIL Doctor

Dr. Wendy Ellis Jones

A champion athlete turned NIL advocate, Wendy has lived the pressure athletes face and built brands at the highest levels of sports. She guides families with the same standard she held on the track: integrity, education, and a future that outlasts the headlines.

  • Hall of Fame inductee & 4× Conference Champion (400m)

  • Worked with NBA Hall of Famer Alonzo Mourning

  • Top 40 Under 40 Game Changer, Chicago & Miami

  • 9× All-American track star, '90s records still unbroken

  • Helped launch the WNBA's Chicago Sky

  • Former Big Ten athletics administrator

"We aren't just here for deals. We're here to rewrite the playbook on our terms, for your futures."

— Dr. Ellis Jones

Choose your level

Three ways to build your brand

Start where you are. Every tier rolls up into the next.

Step 1 · Access

NIL Athlete Brand Lab Membership

Your foundation. Unlock the community, monthly content drops, and your Complete NIL Playbook plus the 8-Week Brand Discovery Workbook. Choose monthly, or lock in savings annually.

Step 2 · Choose your program

Best Value

Mastery

$1,997

one-time or 3 × $666 · 6-months access

For the athlete ready to build a real brand and start landing deals.

  • Membership Access included

  • Student-Athlete Assessment Sheet, know exactly where you stand

  • 1-on-1 NIL Score review with The NIL Doctor + personalized next steps

  • Brand identity foundation: positioning, niche & athlete story

  • Social media brand audit: Instagram, TikTok & X

  • Content strategy for a consistent brand presence

  • Email pitch templates that land deals (3 templates, e.g. apparel, food, beauty)

  • Monthly live group Q&A

  • Bi-weekly group coaching: pitching, deals & positioning

  • Full session replay library, every call recorded

Cancel anytime

Done-with-you

Elite

$3,997

one-time · 6-months access · limited spots

For the athlete who wants a done-with-you brand and 1-on-1 guidance.

  • Everything in Mastery

  • Membership Access included

  • NIL Opportunity Outreach System

  • Custom NIL Partnership Strategy Plan

  • Full social media transformation (bio, content, visuals)

  • Brand avatar & identity build

  • 6 monthly 30-min 1-on-1 private coaching

  • Personalized 6-month NIL action plan

  • Private deal strategy & positioning reviews

  • Direct async messaging access between sessions

Limited spots each cohort

Questions, answered.

I'm a parent, is this for us?

Absolutely. The NIL Doctor is built for athletes and the families guiding them. You'll have the education and tools to make informed, protected decisions together.

Which tier is right for my athlete?

• Access: to join the community and build the brand foundation month by month.

• Mastery: when you're ready to build a real brand and actively pitch for deals.

• Elite: for hands-on, done-with-you guidance and 1-on-1 coaching.

Can we upgrade later?

Yes. Start with Access and move up to Mastery or Elite whenever you're ready, your earlier investment applies toward the next step.

Is this for high school or college athletes?

Both, wherever NIL is allowed for your level.

Can we pay in installments?

Yes.

Access is billed monthly (or yearly), cancel anytime.

Mastery is a one-time payment or a 3-payment plan.

Elite is a one-time payment.

What's the difference between Mastery and Elite?

Mastery is group coaching, you build the brand with The NIL Doctor's frameworks, templates, and live calls.

Elite is done-with-you: private 1-on-1 sessions, custom strategy, and direct outreach support for athletes who want hands-on guidance.

Your name. Your rights. Your future. Build the brand behind them.

All Rights Reserved © 2026 NIL Doctor · Dr. Wendy Ellis Jones